James Madison University - Index

James Madison University - Madison Magazine - Winter 2009 - Index

Major gifts, those
amounting to $25,000
or more, accounted for
70 percent of the campaign
total. There were
181 new endowment
funds established during
the campaign; 114
of them were for student
scholarships, and
39 of them were for faculty
support.
over the course of the
campaign, contributions
and investments raised
JMU’s total endowment
from $23.8 million in
2002 to $46.7 million
at the close of this past
fiscal year.
wHo gave?
of the 32,900 donors to the campaign,
17,610 were alumni, representing a 19 percent
participation rate. “That 19 percent
compares solidly to the national average
of 26 percent, especially for our first capital
campaign,” Carr says. “JMU alumni
should be proud of their first showing in a
capital campaign.”
giving by aFFiliaTion
Alumni $26,567,866 39%
Friends 14,723,600 21%
Corps. & Foundations 12,508,781 18%
Parents 11,193,422 16%
Other 1,898,849 3%
Faculty/Staff 1,494,709 2%
Corp. Matching 1,002,455 1%
Furthermore, she says, alumni contributed
39 percent of the campaign total.
“That’s a respectable achievement, considering
that our alumni are so young.
almost 40 percent graduated in just the
last 10 years and have not yet attained
their career potential.”
Friends of the university contributed
(IN MILLIONS)
‘Alumni’s 19 percent
participation compares
solidly to the national
average of 26 percent,
especially for our first
capital campaign.’
— Joanne Carr, senior vice president
for university advancement
caMpaignSUcceSS
endowMenT growTH dUring THe caMpaign
$50
45
40
35
30
25
20
15
10
5
0
Investment
Gifts
Orig. Value
02/03 03/04 04/05 05/06 06/07 07/08
$188,831 $3,074,447 $4,698,481 $6,561,909 $11,500,543 $2,804,069
421,486 3,286,421 5,681,980 9,310,636 16,024,816 20,710,175
23,200,828 23,200,828 23,200,828 23,200,828 23,200,828 23,200,828
the next-highest total of 21 percent. Corporations
and foundations contributed
18 percent, and parents of JMU students
contributed 16 percent. “Parents made
substantive gifts even while they were paying
tuition,” Carr says. “There is no better
testimonial to the quality and value of the
Madison experience.”
More than 3,200 donors from JMU’s
home community of Harrisonburg and
parts of augusta, Rockingham and shenandoah
counties contributed $18 million
or 26 percent of the campaign total. “i’m
gratified by such an outpouring of support
from our local community,” Carr says.
wHere THe dollarS wenT
of the $70 million raised through the
campaign, $23 million went to meet current
operating costs, $22.7 million went to
the endowment, and $23 million went to
support new facilities.
gifts of $16.3 million went to student
scholarships, while gifts of $5.2 million
went to faculty chairs, professorships and
teaching excellence. gifts of $25 million
went to academic and athletics programs,
$17 million went to improve facilities,
and $5.7 million to unrestricted operating
support.
Positive effects of campaign donations
can already be seen on campus. The Robert
and Frances Plecker athletic Performance
Center, which was built primarily from private
gifts of $8.3 million, has been serving
JMU student-athletes for two years. More
than $10 million has been committed to
build and equip the future Forbes Perform-
ing arts Center, which
is under construction
now and due to open in
March 2010.
new endowed scholarship
gifts of $13.8 million
allow JMU to assist
370 additional students
every year. an additional
$2.26 million in scholarships
raised through
annual giving was disb
u r s e d t o s t u d e n t s
almost immediately.
a SerieS oF
SUcceSSeS
The Madison Century
capital campaign comprised
a series of success
stories. among them
was the $16.6 million in
private giving received last year. “That’s the
highest one-year total JMU has ever enjoyed
and an increase of 24.8 percent over our
best previous year,” according to Carr.
gifts to the Madison Fund, the core of
the annual giving program, came to $18
million over the course of the campaign,
including a record $4 million last year.
duke Club giving topped $4.4 million
during the six-year campaign and $1 million
in the final year. That’s the first time
duke Club giving has crossed the $1 million
threshold in just one year.
The President’s Council has seen significant
growth since it was established three
years ago. Membership in this giving leadership
group has grown from 1,124 in fiscal
year 2006, to 1,269 in FY07 and currently
to 1,361 in FY08. “This growth in
membership puts JMU on the right track
for continued success in expanding that
culture of giving,” said Rose, who initiated
formation of the council.
“Just as encouraging as the total dollars
raised is the change in culture we are
beginning to see at JMU,” Carr says. “in
that regard, as well, the Madison Century
is an unqualified success.” M
‘I am truly heartened
and excited by the
unqualified success of
our first comprehensive
campaign.’
— Linwood H. Rose, president
WinTeR 2009
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